Your organization’s intellectual property, including any trademarks that serve a source-identifying function, carries a significant amount of value. After all, it helps you build goodwill and trust among the community and those you serve. Yet, intellectual property is...
Your Outside In-house Legal Counsel Since 1985
Month: August 2023
What you need to know about trademark distinctiveness
A trademark can give you brand recognition in a crowded marketplace and generate goodwill with your client base. That said, there are many factors that contribute to the enforceability of a trademark, which can have direct ramifications on your ability to police your...
